UGC-style ads
Introduce a product benefit through an AI presenter. Create a conversational story for your next paid social test.
Create AI video ads for your ecommerce brand or clients. Turn a product photo into UGC-style videos, product demos and fresh creative angles for paid social—all in one workspace.
Ad video formats
Give shoppers a reason to stop, understand your product and consider your offer. Choose a format for the job: introduce a benefit, demonstrate how it works or show the product in use.
Introduce a product benefit through an AI presenter. Create a conversational story for your next paid social test.
Explain how your product works and answer a common shopper question with a step-by-step demonstration.
Show the packaging, reveal the product and highlight the details shoppers want to see before buying.
Bring viewers closer with immersive details, textures and sound.
Focus on the product’s design, features and details. Build a visual introduction for a launch or a new audience.
Make your product stand out with dynamic movement and bold transitions.
Use a scripted AI presenter to explain features and benefits in a review-style format.
Build a polished brand story around your product.
Show how your product looks on a model in different settings.
Explore an unexpected creative direction for your next product ad.
Built for the way marketing teams work
For lean marketing teams and busy creative strategists: explore new concepts, refresh campaign creative and keep brand assets close to the work.

Start with your product photo. Explore scenes, presenters and creative treatments without booking a studio or coordinating a shoot.
Explore image and video models from OpenAI, Google, Kling and more. Choose the model that fits your next creative direction.
Keep product photos, logos and reusable assets in your project library, ready for the next launch or creative refresh.
Keep marketers, designers and creative collaborators working on the same canvas as an idea becomes a finished ad.
Try different settings and visual treatments for the same product. Give your next creative test a fresh starting point.
How it works
Upload your product photo, choose a format and describe your idea. Generate each video, review the result and build a set of ads around the message you want to test.
Start with a clear product image. Add the benefit, offer or audience you want the ad to focus on.
Choose a UGC-style story, product demo or another format. Describe the hook, setting and product benefits you want to communicate.
Build your campaign one video at a time. Review product details and messaging, refine your creative and export the ads you want to run.
More ways to build your campaign
Adapt your ads for new markets, build campaigns around a consistent face, or recreate a reference ad with your product.
01
Adapt an existing video for a different audience or market. Change the presenter, setting or language while keeping the core product story. Review each version for the message and audience you want to reach.
02
Create multiple ads featuring the same AI influencer. Keep the face and voice familiar while exploring new products, scripts, settings and campaign ideas.
03
Start with a reference ad of up to one minute. Use its shot structure and pacing as the starting point for a new version featuring your product, then refine the creative for your campaign.
For teams and agencies
Give in-house growth teams and agencies one place to research ideas, manage campaign creative and track generation spend. Keep each launch, ongoing campaign or client project organized from brief to export.
Use Frameo’s ad intelligence agent to explore ads in your category. Study hooks, product demonstrations and storytelling approaches to develop a clearer creative brief.
Use your past creative and learnings from your ad platforms to guide ad research. Revisit hooks, formats and product stories, then decide which new direction to explore.
Allocate generation credits by project and see the cost before each run. Keep creative production budgets separate for different campaigns or clients.
Review the finished videos and export your campaign creative. Upload ads to your advertising platforms, then use those results to decide what to make next.
Separate product launches, always-on creative and client campaigns into dedicated projects. Keep briefs, assets and ads together, with unlimited teammates and no per-seat fee.

For enterprise teams: a Forward Deployed Artist (FDA) helps build repeatable creative workflows, improve your production process and train your content team on Frameo.
Practical answers for ecommerce brands, performance marketers and agencies.
Frameo is for ecommerce and direct-to-consumer (DTC) founders who need product ads, performance marketers who need creative variations, creative strategists developing new angles, and agencies producing ads for clients. Teams can organize campaign assets and generation budgets in separate projects.
You can create video creative to use in paid social campaigns, including Facebook and Instagram ads, TikTok ads and YouTube ads. Export your finished videos, check the placement’s format and content requirements, and upload them through the advertising platform. Frameo does not publish or manage your media spend.
Start with a specific question: does a product demonstration communicate the benefit better than a presenter-led story? Create a version for each approach. You can also explore different hooks, settings or offers. Run the test in your advertising platform and use the results to choose your next creative direction.
AI UGC-style videos use generated presenters and scripted stories. They are not recordings of real customers. Use them to explain products and demonstrate benefits; a generated presenter is not evidence of a customer’s personal experience.
Start with a product photo and an idea of what you want to communicate. Choose a video type and describe the creative direction you want to explore.
A campaign is a collection of ads around your product. You might make a product showcase, a UGC-style story and another creative angle, then build language versions where needed. You decide which ads to create.
You create one video per run. Build out the campaign through individual generations, reviewing each result before choosing what to refine or make next.
Yes. You can use a reference reel of up to one minute to explore its shot structure and pacing with your product. Review the resulting creative before using it in your campaign.
Yes. Use the ad intelligence agent to explore ad inspiration in your category, then brainstorm angles, scripts and creative directions with the latest models available in Frameo. References help inform your ideas; they do not guarantee the performance of your own ads.
Yes. Change the character, background or language, individually or together, to build local versions of the same creative direction.
Yes. Build a series featuring the same face and voice while changing the script, setting or product story.
Projects support unlimited teammates with no per-seat fee. Organize launches, ongoing campaigns or client work into separate projects, each with its own assets and generation budget.
A Forward Deployed Artist (FDA) works alongside your team to build production workflows on Frameo and train your content team. Enterprise teams can get help turning recurring creative needs into a repeatable production process. Contact the team to discuss your workflow and support needs.
Your plan provides credits for generation. The cost is shown before each run, and total campaign spend depends on the videos and additional generations you choose to make. See the pricing page for current plans and credit allowances.
You export finished creative and upload it to your advertising channels. Publishing and performance reporting remain in those platforms. Use the results you see there to guide your next creative brief in Frameo.
Performance depends on the creative, offer, audience and campaign setup. Frameo helps you make different creative directions to test; use results from your advertising platforms to decide what to make next.
Commercial rights are included on every plan. Review the finished creative and make sure you have permission to use any product assets or references you bring into the project.
Start with a product photo. Create your first AI video ad, then build the next variation around what you want to test.
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