Skip to content

Explainer video examples

Best explainer video examples, and how to make yours.

For founders, product teams and teachers who need to explain one idea in about 60 seconds. Pick a style, type the idea, Frameo makes it.

Enter to send · Shift + Enter for a new line

How to make an explainer

Four beats every great explainer follows.

  1. 01

    Hook the problem

    Open on one person and one pain, inside five seconds. Tip: name both in the first line of your prompt.

  2. Macro close-up, the camera glides slowly along a row of four coloured sticky notes on a matte white wall, each with a simple hand-drawn dot-and-arrow doodle, shallow depth of field, the nearest note t

    02

    Show the solution

    Say what it is and who it is for, in one sentence. Tip: cut every other claim from the prompt.

  3. Locked-off static shot of an open laptop on a matte white desk, its screen showing a flat-colour animation of a coral circle rolling between two mint squares, lit by a large softbox 45 degrees camera-

    03

    Walk through how it works

    Three shots: input, action, result. Tip: write one prompt per shot so each one stays clear.

  4. Dolly in toward a young woman in a rust sweater at a studio desk, seen from the side, pressing a final yellow sticky note onto a pencil storyboard, strong golden window sunlight from the side, crisp n

    04

    End on one action

    Close on the product and a single line, not a list. Tip: ask for one call to action and nothing after it.

Explainer styles

Six explainer styles that work, frame by frame.

01 Whiteboard

Here is the problem, drawn in three lines.

Works because the viewer watches the idea build, one stroke at a time.

02 2D flat

Your parcel, tracked from click to doorstep.

Works because clean shapes and one small story keep a process easy to follow.

03 3D product

Every curve, before you buy.

Works because a slow close-up lets the product make the argument.

04 Screen recording

Set up your account in two clicks.

Works because the viewer sees the exact steps they will take themselves.

05 Kinetic type

One sentence, said loud.

Works because moving words carry a single message, even with the sound off.

06 Live-action host

I tried it so you do not have to.

Works because a human face makes the pitch feel like advice from a friend.

Made on Frameo

Finished explainer examples to browse.

Five films, five jobs. Swipe through and watch how each style carries one idea from problem to action.

Explainer prompts

Start from a prompt that already explains.

Eight ready explainer prompts. Swap the brackets for your own idea, then copy, start creating or send it to your assistant.

  • Whiteboard clinic booking

    Whiteboard explainer: why booking at [clinic name] takes one minute. Marker drawings, calm voiceover, 60 seconds.

    whiteboard · service · 60s

    Make thisCopyAsk AI
  • Flat 2D papercraft collage on a cream paper backdrop: a mint paper phone with three coral paper circles popping up above it one by one, over a paper invoice sheet with only blank ruled lines.

    2D invoice onboarding

    2D flat onboarding explainer: three steps to your first invoice in [app name]. Friendly narrator, mint and coral palette, 90 seconds.

    2d · onboarding · 90s

    Make thisCopyAsk AI
  • A matte black earbud case, a rounded rectangle with a thin seam, stands slightly off-centre on a dark surface; one warm beam from the upper right sweeps across it with dust motes while it rotates slow

    3D earbud case reveal

    3D product reveal of a matte black earbud case, slow orbit in a hard spotlight, one line of voiceover, 30 seconds.

    3d · product · 30s

    Make thisCopyAsk AI
  • Tablet lying on a white desk in soft daylight, shallow depth of field, showing a clean weekly calendar grid made only of blue and green blocks and empty columns, with no letters, words or numbers anyw

    Team calendar screen walkthrough

    Screen walkthrough of a team calendar app: add an event, invite a teammate, see the week. Voiceover, 60 seconds.

    screen · product · 60s

    Make thisCopyAsk AI
  • Flat 2D cartoon: a friendly red robot with a round head and antenna stands at a blue board showing a triangle, square and circle, pointing to the circle while four coloured blob students sit at desks,

    Cartoon robot classroom lesson

    2D cartoon explainer: a friendly red robot teaches [topic] to a class with simple shapes and one clear takeaway, 60 seconds.

    2d · training · 60s

    Make thisCopyAsk AI
  • The camera rises on a crane from low to high, tilting down onto a tidy living room where a woman in a navy uniform wipes a coffee table in slow even strokes, daylight through window blinds in soft dia

    Home cleaning service explainer

    Whiteboard explainer for [service name]: the problem, the fix, how a visit works in three steps, one booking line. 60 seconds.

    whiteboard · service · 60s

    Make thisCopyAsk AI
  • The camera tracks closely along the brushed steel body of a smart kettle with a slim blue LED ring at its base, then widens to the full kettle on a light grey seamless; soft even top light with one ha

    Smart kettle 3D walkthrough

    3D product walkthrough of a smart kettle: three features shown in three shots, calm voiceover, close on one action. 30 seconds.

    3d · product · 30s

    Make thisCopyAsk AI
  • Over-the-shoulder shot of a new hire in a grey blazer at a bright desk looking at a monitor showing a clean dashboard of pastel cards and a progress bar, no text, a colleague's hand pointing beside th

    New hire software training

    Screen explainer for new hires: log in, find your tasks, report progress in [tool name]. Step captions, friendly voiceover, 90 seconds.

    screen · training · 90s

    Make thisCopyAsk AI

Explainer video questions

An explainer video is a short film that makes one idea clear: it states the problem, shows the solution, walks through how it works and ends on one action. Most land at about 60 seconds. Go shorter for one feature, longer only when there are real steps to show.

Pick the style that shows your idea fastest. Whiteboard suits services, 2D flat suits apps, 3D suits physical products, and screen recording suits software with a clear flow. If you are unsure, describe the idea and let the agent propose one.

Yes. You can bring your own voiceover or generate a narration, and add subtitles on top. Add your logo to the closing shot, so the last frame carries your name and one action.

Yes. Paste your script and Frameo builds the shots from it, one line at a time. You review the frames, then render the film.

Script to video

Your idea, explained in 60 seconds.

Pick a style, type the idea, and Frameo plans the shots, adds the voiceover and cuts the film. You direct.

Make your explainer