Explainer script guide
Explainer video script examples, and how to write yours.
For founders, marketers and teachers who need a 60-second explainer that makes one idea clear. Read the steps, copy a script, then make it.
How to write an explainer script
Four steps to an explainer script that lands.
A 60-second explainer runs about 140–160 words. Spend them in this order.
Open with the problem
Start with one line the viewer recognizes, said in the first 5 seconds. About 15 words, no warm-up.
Name the solution
Say what it is in plain words. No jargon, no feature list. About 25 words.
Show how it works
Three beats, one visual per beat, so every line has a shot to match. About 80 words.
Close with one action
Give one thing to do and where to do it. About 20 words, then stop.
Explainer script example
One 60-second explainer, line by line.
Read the script on the left of each row. Watch it become a scene on the right.
Night. A small-business owner reads at a wooden table, laptop glowing, tea beside him.
Ten at night, and you are still sorting receipts at the kitchen table. Again.
Top-down on a dark desk: quote sheets and paper cards slide in and pile up.
Quotes in one pile, invoices in another, and no clear picture of who owes what. Every week, the paperwork takes a little more of your evening.
Three blue blocks slide together and click into one rounded app.
Meet Ledgerly, the bookkeeping app that pulls your quotes, invoices and receipts into one place. No spreadsheets. No shoebox. Just one clear view of your business, kept current as you work. Built for owners who would rather run the shop than reconcile it.
A phone close-up: a green bar chart rises on its screen.
Snap a receipt and it files itself. Send a quote and it becomes an invoice with one tap. Open the dashboard to see what is paid, what is due and what comes next. Everything stays in sync.
A tidy desk in daylight. The owner smiles as chart, calendar and chat icons drift up.
Close the laptop at five. Try Ledgerly today and give your evenings back to yourself. Start at ledgerly dot com, and see your whole business in one view.
148 words · about 60 seconds
Explainer script examples
Explainer script examples to copy
Eight script outlines in hook, problem, solution, how it works and call to action order. Copy one, change the names, make it.
Explainer script questions
How long should an explainer video script be?
An explainer video script is a short written plan: it sets what the viewer sees and hears, second by second. Voiceover runs at about 150 words a minute, so aim for 140–160 words for 60 seconds and 70–80 for 30.
What goes in the first five seconds?
The viewer's problem, in one line they recognize at once. Skip the logo, the greeting and the company history. Those can wait until the solution has landed.
Should I write the visuals or only the voiceover?
Write both, in two columns. Give every voiceover line one visual, so the person making the video does not have to guess what the viewer should see while the words play.
Can Frameo add the voiceover and music from my script?
Yes. You pick a voice and a style, Frameo generates the scenes shot by shot, then you cut the film and add music. The exact cost of a render is shown before you start it.
How do I adapt one script for a vertical 9:16 version?
Keep the words as they are and write each visual so the key action sits in the centre of the frame. Then reframe the finished cut between 16:9 and 9:16, and the extra space is filled in for you.
Paste your script. Get your explainer.
Frameo voices it, shoots it scene by scene and cuts it to time.
Start with my script