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UGC videos, made your way

Make UGC video ads in four steps.

For DTC brands and small shops that need creator-style ads for TikTok, Reels and Shorts without hiring creators.

How to make UGC videos

Four steps from hook to 9:16 export.

Write it, cast it, add your product, export it. Each step is one pass in Frameo, and the whole ad stays on one canvas.

  1. Write the hook

    The first two seconds decide the scroll. Name the problem or show the product in hand, then let the rest of the script follow.

  2. Pick a creator persona and setting

    Cast an AI-generated creator and a place that fits: a kitchen counter, a bathroom mirror or a desk. Choose a voice and a casual tone.

  3. Add your product shot

    Upload one product photo. Frameo puts the product in the creator's hand, so the bottle, box or tube reads clearly to camera.

  4. Export 9:16 with captions

    Trim the cut, burn in captions and export vertical. The file is ready for TikTok, Reels and Shorts.

Made on Frameo

One 20-second UGC ad, start to finish.

This water bottle ad was made with the four steps above. Here is each stage, and what ran it.

Water bottle UGC ad · 20 seconds · 9:16

  1. Product photo

    Frameo canvas

    The bottle photo was uploaded to the canvas, so the real product appears in every shot.

    Portrait of a casual creator in her twenties at a sunlit kitchen counter, warm wood, soft window light, Portra film look, relaxed smile, empty hands, no text

  2. Persona and setting

    Frameo canvas

    Frameo cast an AI-generated creator and a sunlit kitchen counter as the setting.

    Straight down from directly overhead, a matte water bottle on a warm wood desk beside a notebook and phone, soft daylight, no text on the bottle

  3. Hook and script

    Frameo composer

    A hook for the first two seconds and a short script were written in the composer.

  4. Shots

    Frameo canvas

    Three shots were generated: to camera, a close-up in hand, and the pour.

  5. Captions, voice, cut

    Add Subtitles skill

    Burned-in captions and a voiceover were added, then the shots were cut into one 9:16 ad.

UGC ad formats

Six UGC video formats worth knowing.

Testimonial to camera

For trust on a new product

Unboxing

For gadgets and gift-worthy packaging

Before and after

For results you can see

Get ready with me

For beauty and daily routines

Problem and solution

For products that fix a pain

Street-style reaction

For a first-taste or first-try moment

UGC ad prompts

UGC video ad prompts, ready to send.

Pick a product type, copy the prompt or start creating. Swap the brackets for your own product, setting and hook.

  • Serum testimonial

    Woman at a bathroom mirror holds up a [serum] bottle, tells the camera what changed in two weeks, soft morning light, 9:16

    beauty · testimonial

    Make thisCopyAsk AI
  • Overhead phone shot on a wooden desk: hands open a small earbuds box, delighted reaction, warm daylight, notebook beside it, no text

    Earbuds desk unboxing

    Overhead phone shot on a wooden desk: hands open [earbuds] box, first-reaction line in the opening 2 seconds, captions on

    tech · unboxing

    Make thisCopyAsk AI
  • Camera inside a gym bag, zip opens, a creator lifts it out, pulls a protein bar and talks to camera, handheld, bright locker room, no text

    Protein bar gym-bag hook

    Creator pulls a [protein bar] from a gym bag and says 'this is my post-workout fix' to camera, handheld, bright locker room

    fitness · hook

    Make thisCopyAsk AI
  • Friend tries hot sauce on tacos at a sunny kitchen counter, eyes widen, laughs, holds bottle to camera, handheld, focus slightly soft, no text

    Hot sauce first-taste reaction

    Friend tries [hot sauce] on tacos at a sunny kitchen counter, eyes widen, laughs, holds bottle to camera, handheld, 9:16

    food · hook

    Make thisCopyAsk AI
  • Creator tries on a sage hoodie in front of a bedroom mirror, turns to show the fit, smiling, soft window light, unmade bed behind, no text

    Hoodie try-on mirror

    Creator tries on a [color] hoodie in front of a bedroom mirror, turns to show the fit, says why it is her daily favorite

    apparel · testimonial

    Make thisCopyAsk AI
  • Extreme close-up of hands unboxing a smartwatch on a kitchen counter, strap on wrist, the screen lights up, shallow depth of field, daylight, no text

    Smartwatch kitchen unboxing

    Hands unbox a [smartwatch] on a kitchen counter, strap on wrist, close-up of the screen lighting up, upbeat voiceover

    tech · unboxing

    Make thisCopyAsk AI
  • Sunlit kitchen morning: creator pours granola into a bowl, adds yogurt, warm side window light on wood, smiling, locked-off medium frame, no text

    Granola morning routine

    Sunlit kitchen morning: creator pours [granola] into a bowl, adds yogurt, says why it is part of her routine, 20 seconds

    food · testimonial

    Make thisCopyAsk AI
  • Creator winces at sore feet, then swaps to running shoes and jogs toward the lens on a park path, smiling, speed-ramp, bright daylight, no text

    Running shoes problem and solution

    Creator winces at sore feet after a run, swaps to [running shoes], jogs a park path smiling, says what changed, handheld

    fitness · apparel · hook

    Make thisCopyAsk AI

UGC videos: honest answers

What does it cost to make UGC videos?

Frameo is an AI video production platform: it makes UGC-style ads from your prompt and product photo. Credits pay for each generation, and the cost of a render depends on its length and model. The exact cost is shown before you start it. See the pricing page for plans.

Do the creators look real enough for ads?

The creators are AI-generated people, and they hold up best when you review every shot and fix the ones that feel off. Never present them as real customers or as testimonials from people who did not say those words.

Can I use my own product in the video?

Yes. Upload a product photo and it appears in the creator's hand, so the ad shows your packaging, not a stand-in.

Can I run these as paid ads on TikTok and Meta?

You retain ownership of what you make. The Terms of Use set out the full position. Check each platform's AI disclosure rules before you publish, as they differ from one platform to the next.

Your first UGC ad

Your first UGC video ad starts with one hook.

Type the product and the moment. Frameo casts the creator, holds your product up to camera and cuts it for 9:16.

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