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Animated explainer video

What is an animated explainer video?

A short animated video that explains one product, service or idea in under two minutes, usually with a voiceover.

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Prompt

How to make one

Make an animated explainer in four steps.

From a line about your product to a finished explainer. Frameo handles the animation, the voice and the cut.

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  1. Write the script

    Cover the hook, problem, solution and ask in about 90 words. Paste a script you already have, or let the agent draft one.

  2. Pick a style

    Choose flat 2D, whiteboard, motion graphics or 3D, whichever suits what you explain.

  3. Add voice and music

    Pick a voiceover voice and language, then lay a music bed under it.

  4. Generate and cut

    Frameo renders the explainer. Trim it to 30, 60 or 90 seconds and export in 16:9 or 9:16.

Animated explainer structure

Every explainer tells the same four beats.

An animated explainer video is a story in four beats. Read one storyboard and you know the format.

01

Hook

Still chasing invoices on Friday night?

0–5s
02

Problem

Every late payment costs you an hour of follow-up.

5–20s
03

Solution

Our app sends, tracks and reminds for you.

20–50s
04

Ask

Send your next invoice with us today.

50–60s

Types of animated explainer video

Five looks for the same explainer.

One shot, five styles. Pick the one that suits what you explain.

Glossy stylised 3D cartoon, wide shot: a chunky friendly baker with sparkling eyes in a red apron holds a pink cake box at a rounded shop counter, a blank calendar icon with no numbers and a chart arr

PromptA friendly character shows a budgeting app on a phone to a friend at a kitchen table, calm and clear, flat 2D vector cartoon, thin even outlines, solid fills, simple limited animation

Try it yourself

Type your product in one line. Get the explainer.

Name what you sell and pick a look. Frameo writes the script, animates it, voices it and cuts it.

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Animated explainer video questions

What is an animated explainer video used for?

An animated explainer video is a short marketing format: it explains one product, service or idea through animation and voiceover. Teams use it on landing pages, in onboarding, on social and in sales decks.

How long should an explainer video be?

Most run 30–90 seconds. Sixty seconds holds the four beats comfortably, and Frameo lets you cut to 30, 60 or 90.

How much does an animated explainer cost?

In Frameo, credits pay for generation, not seats. The exact cost of a render is shown before you start it.

Do I need a script or voiceover?

A script of about 90 words helps. If you only have a line about your product, Frameo's agent can draft the script, then Frameo adds a voiceover in the voice you choose.

Can I make one without animation skills?

Yes. You describe the product and the style, Frameo's agent plans the shots, and Frameo animates, voices and cuts them. You direct any changes.

Make your first explainer from a script.

Paste your script, pick a look and Frameo animates, voices and cuts it.

Start creating