Product news
Introducing Frameo Presets: More control over creative direction
Frameo Presets give you ready-to-use instructions for camera movement, framing, visual style and performance. Select the direction you want, and the agent applies it alongside your brief and references.
A dolly in, a particular color palette or a deadpan delivery can now be part of your direction without writing out the full instruction each time.
Choose how the scene should look and move
Presets cover the creative choices that shape a generation, from the camera’s position to the character’s expression. The catalog includes Dolly in, Close-up, Warm Cinema and Dry deadpan, along with other camera, style and performance directions.
For a product film, you might use a close-up to emphasize material detail, then a tracking shot to show the product in use. For a character scene, you might specify framing and delivery. The preset supplies that part of the instruction while your brief defines the subject and action.
This makes it easier to explore a different treatment while keeping the underlying concept.
From cinematic shots to ad formats
The library also includes ad hooks, ad structures and subtitle styles. You can use Presets to guide how an ad opens and develops, as well as how individual shots look.
These are reusable directions rather than finished templates. Your product, references and script define the content.
Use Presets in your workflow
Open the preset selector in your Frameo project, choose the relevant direction and add your brief and references. The agent uses them together when preparing the generation.
You can continue refining the result in the same conversation. A preset establishes a starting direction; it doesn’t lock the production into a fixed look.
Presets and Skills
Presets guide a creative choice, such as a camera move or visual treatment. Skills guide a production process, including the steps to follow and the requirements for the finished work.
A team might use a Skill for its ad-production workflow and Presets to direct the shots within it.
Frequently asked questions
What can I control with Presets?
The catalog covers camera movement, framing, visual style, color, expressions and dialogue delivery, as well as ad hooks, structures and subtitle styles.
How does a Preset work with my prompt?
It adds creative instructions to the brief and references you provide. Your prompt still defines the subject, action and requirements.
Can I use the same Preset with different subjects?
Yes. The instructions can be reused with a new brief or reference. The resulting content changes with the subject and direction.
Will a Preset produce the same result every time?
No. Presets guide the generation; the selected model, brief and references also affect the output.
How is a Preset different from a Skill?
A Preset guides an aspect of the work. A Skill defines a sequence of production steps.